Architectural Signage vs. Commercial Signage: A Comparison Guide

We wanted to share an information piece that compares and contrasts architectural signage and commercial signage. Because commercial signage is almost always associated with exterior signage, the information piece is geared toward comparing and contrasting exterior signage applications. Here are a few key excerpts:

“What defines a commercial sign? It’s easy to identify a commercial sign when looking at popular fast-food restaurants and service stations, but it gets harder to define when the signage solution is a higher-end retail store or “one-of-a-kind” branded signage solution. Architectural signage is usually associated with corporate towers and hospitals, but architectural signage can easily be found in retail or hospitality environments.”

“There is an old saying in architectural circles that works for determining signage: Form follows function. Once you determine and define the need or the function that the sign will provide, the form the solution takes will reveal itself. For example, if you need 500 branded signs that all look the same and will fit into the environment the same way, then you need a commercial signage solution. If you need a solution that complements the architectural environment, incorporates brand identity, higher-end building materials, and is built to last, you need an architectural signage solution.”

Click here to access the information piece. Be sure to click the button on the right-side of the landing page to get the PDF.

Digital Signage Makes an Impact on College Performing Arts Center

When students, staff and patrons enter the Creative Arts Center at Clark State Community College, the first thing they see is a multi-panel digital signage video wall and a 40″ dynamic digital signage display.

video wall

The video wall is comprised of eight 46” ultra-slim flat displays that streams cloud-based content to welcome patrons to the creative arts center and provide up to the minute information on upcoming events and other news. The finished digital signage solution fits seamlessly into the architectural design and successfully communicates information to visitors, students and faculty.

digital signage video wall

Find out more about this project, including a downloadable PDF and gallery of images by clicking here.

How Digital Signage Turned an ADA Issue into Added Revenue

There’s a great article recently written for Digital Signage Today that marries three important signage concepts and demonstrates how a state agency turned anADA challenge into a viable revenue stream. The three concepts are:

  1. The ADA (Americans with Disabilities Act) has such a visible and broad impact on society.
  2. Despite not being specifically noted anywhere within the ADA, digital signage can be developed to aid individuals with disabilities including those who have hearing impairments, those who are wheelchair bound, and those who have visual impairments.
  3. The possibilities for digital signage are numerous, including the ability to sell advertising to be displayed on the digital signs, this increasing revenue opportunities.

Although the Washington State Ferries system used digital signage for a number of years, they had to evaluate the signage when important auditory announcements were not heard by a passenger, which triggered an ADA complaint through the U.S. Department of Justice.  The revamped digital signs now display very visual information that is more visible and beneficial to passengers, and the ferry system has learned how to sell advertising space on the signs themselves, creating a revenue stream that helps fund their budget.

The screen layouts on digital signage are flexible and can easily change between advertising messages, important passenger related information, and educational notes.  Regarding the abbreviation DOOH, which stands for digital-out-of-home, we see more references to this methodology that is now frequently used in digital signage systems. DOOH is basically a private in-house system that works like a private television channel, enabling a company or organization to display only their unique content and advertising to their target audience.

Click here to view the link to the complete article from Digital Signage Today.

International Wayfinding Month: Useful Wayfinding Information

Did you know January is International Wayfinding Month? If so, then you successfully navigated the complicated pathways of monthly holidays. If not, then you need some guidance. (yes, those were all wayfinding puns). The month is intended to recognize and reflect on the benefits of good wayfinding. As one person defined it, “it’s meant to get people to think about  the spatial and environmental information systems that help you find your way in the built environment. It’s what gets you to the airport gate, through a parking lot, around a museum!”

So, to help you find your way through this month, we’ve provided some helpful information:

List of our Most Popular Wayfinding posts

  1. Color and Contrast Resource for Wayfinding Signage Solutions
  2. The Importance of Wayfinding Planning Committees for Hospitals
  3. How Good Wayfinding Solutions for Hospitals Enhance Patient Experience
  4. The Best Wayfinding Systems are Intuitive, Not Obtrusive
  5. Will Digital Signage and Mobile Apps End Traditional Wayfinding?
  6. Great Wayfinding Blog Post About Using Visual Clues To Guide People

InfoSeries on Wayfinding: the Key to Comfortable Environments

Click here to download our wayfinding InfoSeries.

In addition, check out our product section on asisignage.com and download PDF information sheets showing of how to create wayfinding solution using architectural signage.

3form Design Awards: Exterior Signage, Interior Signage Featured

In case you missed it, we wanted to hightlight some of the winners and honorable mentions from 3form’s Peoples Choice Awards for environmental graphic design and architectural finish-outs using 3form materials. Among the winners are really nice examples of interior signage and exterior signage as well as a grand-prize winning large environmental graphic display from the Massachusetts Maritime Academy by Perry Dean Rogers | Partners Architects. To view the grand-prize winner as well as all the entries, visit Translucent, 3form’s blog, by clicking here. If you’d like to see a handful of interior signage and exterior signage entries, take a look below.

First Place prize in the Exterior category is the Artists for Humanity EpiCenter by designLAB architects. Click here to view the entry.

Set on a peninsula near Cape Cod, the Massachusetts Maritime Academy has a long and storied connection to the ocean. To celebrate that bond, the main staircase of their new library is wrapped around a “light core” which serves not only as the light source for the stair but also as a beacon to those entering the academy on the main drive. The words, integrated with the Mercator projection, represent the complete text of Nathaniel Philbrick’s award winning novel “in the Heart of the Sea”.

Exterior signage for Diamond Teague Pier. Click here to view the entry.

As part of the Anacostia Trail development initiative, a pedestrian footbridge was constructed to connect the Yards Park and Diamond Teague Park next to the Nationals Baseball Stadium. This pier enabled the trail to continue via the water offering an opportunity to provide educational messaging on the efforts made, by DC Water and other ecological organizations, on the transformation of the Anacostia River and water use in the District of Columbia.

 

Exterior signage for CaLottery using Chroma. Click here to view the entry.

The CaLottery project uses 3forms 1″ Chroma High Res for the interior lobby sign and the exterior monument sign. Both signs are uplit with LED lighting.

The Lofts at Moonlight Beach exterior signage directory. Click here to view the entry.

The 3form material was used as a double-panel header on each of two custom tenant directories for this beach area mixed use property. The goal was to mimic light reflecting on wave crests.

Interior signage for Katz Women’s Hospital and Zuckerberg Pavilion. Click here to view the entry.

The 3Form material was used as a backdrop for the patient alerts panels at North Shore LIJ’s new Katz Women’s Hospital and Zuckerberg Pavilion. Each floor uses a different material. Printed inserts are placed into the slots as necessary; when no alerts are needed, the 3Form material is displayed. Overall size of the panel is 6″ x 9.25″

Goals and Elements of ADA-Compliant Architectural Signage

In the January 2012 edition of Sign of the Times, ASI’s Infinity interior signage system is featured as an optio nfor creating ADA-compliant architectural signage. To view the article by Craig Berger, click here or click the image below.

In addition to the article, we’ve written a piece that discusses ADA-compliant architectural signage for built environments. Enjoy.

As mandated by the Americans With Disabilities Act, built environments must meet the requirements set forth in the 2010 Standards for Accessible Design. Architectural signage is an integral component of accessible design, since people with disabilities must be able to make use of signage in a built environment to safely navigate the facility and get the most out of it. The goals of ADA-compliant architectural signage center around making sure the resources of a facility are accessible to everyone.

Communicate Availability

A major goal of ADA-compliant architectural signage is to communicate availability of facilities that are accessible to disabled people. Since the ADA requires built environments to ensure accessibility, it follows that an important role of signage is to let people know about these accessible facilities. To do this, signage can make use of symbols which denote universal accessibility. It’s about identifying, by the clearest means possible, aspects of the built environment which would be most helpful to the disabled.

Through use of the wheelchair symbol, architectural signage can let people know about accessible features. An example that you see every day is signage that denotes wheelchair-accessible restrooms. Another example is signs that identify parking spaces intended for disabled people. The wheelchair symbol is just one symbol used to communicate accessibility. Others include symbols that denote facilities for use by people who are deaf or hard of hearing.

Provide Information

ADA-compliant architectural signage must also provide information to disabled people in a specific form they can use. For example, blind people need signage that makes use of braille and tactile characters so they can read the signs by touch. To be readable by visually-impaired people, ADA-compliant signage must feature sufficient contrast between the background color and the color of the copy and have a non-glare finish.

Readability isn’t only about color, finish, and tactile characters. The position of architectural signage is also vital to its effectiveness in providing information to disabled people. The 2010 Standards for Accessible Design sets the height for mounted signage at 60”. Letters on mounted signage must be at least 3” high. A mix of uppercase and lowercase is acceptable on mounted signage, but all other ADA-compliant signage must be in uppercase letters.

The goals of ADA-compliant architectural signage are twofold. The signage must clearly identify accessible facilities in the context of a built environment, and the signage must deliver information to disabled people in a form that they can utilize. Need to make sure your signage is ADA-compliant? Check out the ADA Accessibility Guidelines for Buildings and Facilities for more information.

Wayfinding Committees: A Benefit for Health Care Facilities?

What are wayfinding committees? Can they be beneficial for health care facilities? A wayfinding committee is comprised of people from multiple departments across a health care facility who work to implement an effective wayfinding solution across the entire organization. The size of the committee will depend on the size of the facility it serves, but it should include:

  1. a core group of decision makers
  2. people from departments that have the greatest interest in effective wayfinding
  3. professionals trained in the science of wayfinding

Expansion and Changes

Health care facilities have experienced tremendous growth, not only in the size and complexity of their campuses but also in how many people they serve and the intricacies of their budgets. With all this growth, it’s important for people who work in different departments to come together and reach a consensus on something as crucial to day-to-day operations as wayfinding. By putting together a wayfinding committee, a health care facility can come up with a system that maintains consistency through all phases of its implementation.

Relevant Information

In our modern age, people are partaking of more and more information from health care facilities, and wayfinding committees can help delineate what’s most important to communicate for wayfinding so the signal doesn’t get lost in the noise. Since wayfinding committees are composed of people who can speak for multiple departments and various aspects of the process of implementing and maintaining a wayfinding solution, they can better organize information pertaining to wayfinding and make sure it’s optimally communicated to those who need it.

Technology

Another development of the modern age has been a revolution in technology. People have become accustomed to using technology to access information with tremendous speed, and they expect health care facilities to likewise impart wayfinding information quickly and efficiently. Wayfinding committees can work to integrate high technology solutions such as digital kiosks into a wayfinding solution as well as making the information simple to access over the internet, whether from home or mobile devices. Doing this smoothly requires a facility-wide effort.

Communication across departments is vital for modern health care, since campuses and the technology they use have grown more sophisticated and complex. Wayfinding committees are of great benefit for health care facilities since they represent a means of putting into place solutions that are deemed workable by all. Coordinated efforts by wayfinding committees to provide solutions that help people find their way around will lead to positive experiences for patients, staff, and everybody concerned.

Architectural Signage Designed to Meet Universal Design Principles

universal design priinciples

Universal design principles cover virtually every aspect of built environments and commercial products, and architectural signage — when done correctly — plays a large role in guiding people through universal designed architectural environments. So what are the principles of universal design, and how do they relate to architectural signage?

First, let’s honor the efforts of Ronald L. Mace, who established the Center for Universal Design at the NC State Univeristy College of Design, and coined the term “universal design.” Mr. Mace defined the universal design concept as the effort to “design all products and the built environment to be aesthetic and usable to the greatest extent possible by everyone, regardless of their age, ability, or status in life.” From this concept, seven universal design principles were established.

1. Equitable Use

The design is useful and marketable to people with diverse abilities

2. Flexibility in Use

The design accommodates a wide range of individual preferences and abilities

3. Simple and Intuitive Use

The design is easy to understand, regardless of the user’s experience, language, or knowledge

4. Perceptible Information

The design communicates necessary information effectively to the user, regardless of ambient conditions.

5. Tolerance for Error

The design minimizes hazards and the adverse consequences of accidental or unintended actions

6. Low Physical Effort

The design can be used comfortably with minimal fatigue.

7. Size and Space

Appropriate size and space is provided regardless of the user’s size or mobility.

Architectural Signage and Wayfinding Principles

Design professionals familiar with ADAAG guidelines and the science of wayfinding can see parallels — if not a mirror image — of some of the universal design principles listed when they think about how these things apply to architectural signage. One of the best ways to understand how architectural signage fits within universal design is to view examples. Click here to see examples of modular architectural signs and see and judge for yourself how the seven principles of universal design apply.

Signage Quick Hit: Media Facade Digital Signage in the News

The stainless steel mesh is embedded with linear tubes filled with LEDs. The diodes serve as “pixels” for displaying high-resolution digital imagery.

media facade LED digital signage

In case you missed it, we wanted to bring your attention to an intriguing article titled “Brilliantly Transparent,” in the December 2011 issue of Construction Specifier magazine. The article is authored by Mike Leonard, associate AIA, and Mr. Leonard paints a great picture of how LED-driven media façade digital signage has integrated itself into urban environments. The imagery of media façade digital signage, provided by A2a Media, is stunning. Check out the article on pages 18-28 of the magazine by clicking here.

Welcome Winter with Print on Panel Graphics on ADA Signage

In honor of the first day of winter, we wanted to say “Let It Snow” through architectural signage.  To all of our friends in the architectural and design industry as well as our valued clients and facility managers, have a Merry Christmas, a Peaceful Hanukkah and a safe and prosperous New Year…and may your favorite college football team win its bowl game.

Featured Image: Infinity™ Foam-Backed ADA signage sample with print on panel graphics.

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