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Bringing Brand Idenity and Company History to Life through Interior Architectural Signage

One of the best examples we have seen of merging brand identity and company history into an architectural space is the Wright Brothers, Inc., company office lobby. Although company’s founders were not related to the famous fathers of flight, they decided at an early age to model their lives and their company after the famous family.
Wright Brothers wanted a custom signage solution for the newly redesigned corporate office and conference/meeting space. The signage would be used as a showpiece to illustrate the products and services that Wright Brothers provide to clients. Wright Brothers also wanted the solution to be easily updateable so they could change out graphics periodically.

Overton Street Design selected ASI based on its ability and knowledge to oversee such an intricate system. ASI helped to manage the project and create freestanding, mast and wall mounted wire suspension systems. Images of Wright Brothers products and services were sandwiched between clear acrylic panels and suspended between cable systems. Dimensional letters were applied to Lumicor® resin panels to illustrate the core messages of the company. The intricate suspension system was built around a flat panel television for training videos and employee relaxation times.

For more about this project, including photos and a PDF of the case study, click here.

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