Monthly Archive: January 2011

Wayfinding Solutions in the Palm of Your Hand

It’s the most commonly asked question asked by visitors to buildings no matter where you are in the country: “Where  is the restroom?” Of course, people working and visiting buildings, shopping malls and theme parks are looking for more than just the bathroom — but the unifying human experience of trying to find your way …

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Exterior Signage and a Business Brand Causes Problems for Ft. Worth, D/FW Airport

The battle over a business, its exterior signage and their proximity to the south entrance of D/FW Airport has raised some interesting questions and shined a spotlight on the impact of signage in the public space. The business in question is an adult-oriented business named Rick’s Cabaret, and we want to be very clear that …

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It may be new media, but the old rules of wayfinding and marketing still apply

Remember the dream of the $100 laptop, now known as the One Laptop Per Child (OLPC) project? While still very much an existing program, it has attracted its share of controversy. Some opponents argue that a better way of accelerating development in poor countries is not to distribute free or low-cost laptops but rather to …

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Wayfinding, Information and Identification Signage Featured on

One of the most commonly shared human experiences is the anxiety of not knowing where to go or what to do when you arrive at a key decision point. Even with GPS-enabled devices to help guide us, we still rely on wayfinding signage that is clear and easy to see and interpret to get us …

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