Daily Archive: March 9, 2011

Interior and Exterior Signage Acts as a Powerful Brand Ambassador for Colleges and Universities

Universities and colleges often spend millions of dollars in branding campaigns, particularly in the lead-up to a major capital fundraising effort. Typically the process is painstaking and can take years of planning, discussions, experimentation, surveys, focus groups, and countless meetings. For a brand to be sustainable and fulfill its purpose of establishing an institution’s reputation, …

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