Monthly Archive: May 2011

Hey There, What’s Your Sign? Why Signage is Important to Your Business

“Hey there, what’s your sign?” Those of us old enough to remember the 70’s might answer “I’m a Virgo.” But that’s not what we are asking…but seriously, Virgo would be our answer. Back to the real question at hand — what sign is right for you and your business? That’s the important question that many …

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Wayfinding Solutions Right Under Our Feet

Looking at my daughter jumping from tile to tile in my kitchen the other night struck me with both nostalgia and humor. We’ve all done it – be sure to only step on the big tiles and don’t step on the cracks or the mortar between the tiles. That simple action made me think about …

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New Design Accents for the Original Curved-Face Modular Solutions, Pacific Interior

Check out the new standard and custom design accents for Pacific Interior™. These design accents are ideal for accentuating the curved profile of Pacific Interior™ — the original curved-face modular signage solution — and they serve as a great wayfinding tool for interior architectural signage plans. Because the design accents can be finished with any …

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Signage Quick Hit: Architectural Signage Transforms How the Public Interacts with Building

Sometimes, it’s just fun to look at how routed letters and shapes and signage can really enhance the architectural design of a building. Check out this post from Signs of the Times about 13 architectural signage designs and how they make an impact. While you are at it, you’ve got to see this case study …

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Clark Devon Hardware Custom Exterior Signage Project Featured in Sign Builder Illustrated

Thanks to Sign Builder Illustrated for featuring one of ASI, Chicago’s custom exterior signage projects, Clark Devon Hardware, on the cover of the May 2011 issue. The project is an interesting example of how signage can transform the façade of a local architectural icon and become a functional and aesthetically pleasing destination point for the …

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Wayfinding and Safety Issues in Building Design and Architecture

Let’s face it: designers often think of wayfinding as an afterthought, a problem easily solved with signage. The truth, of course, is that wayfinding is a critical part of building design and architecture. Signage is only the end product, but the process of determining what signage is to deployed, how it should look, how big …

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New Smog-Eating Aluminum Panels for Architectural Structures…and Exterior Signs?

With the recent announcement from ALCOA that they have successfully developed a smog-eating aluminum product for architectural panels, one has to wonder when this innovation will become “just the way we use aluminum in the architecture and building industry.” As it stands today, no metal building material is more commonly used and more recycled than …

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Communicating with the Functionally Illiterate in Public Spaces

According to a recent report published by the National Institute for Literacy and reported in a new study by the Detroit Regional Workforce Fund, nearly half – specifically speaking 47% — of Detroit area citizens are functionally illiterate. The suburbs do not escape the shadow of functional illiteracy. According to the report, 34% in Pontiac …

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ROI of Digital Signage

One of the tremendous benefits stemming from this golden age of digital marketing in which we live is that, theoretically, the return on investment (ROI) on the marketing dollars businesses spend can be calculated more quickly, and with greater transparency and accuracy. The digital signage industry in particular, which has seen an explosion of growth …

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ADA Guidelines Should be Reviewed and Followed to Avoid Lawsuit Headaches

The recent article titled “Local handicapped activist accused of lawsuit abuse” by Brett Shipp on wfaa.com puts the spotlight on a headache-inducing problem for businesses, hospitals, and any other public facility around the country. Sometimes, in the name of the disabled, but mostly in the name of “lawsuit settlement,” attorneys are exposing those who are …

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