Monthly Archive: October 2011

Signage Quick Hit: Architectural Review Board Frightened by Exterior Signage

Believe it or not, an architectural review board for Baltimore’s Inner Harbor is frightened by the signage design and turning its collective nose up an an extravagant and colorful 3D exterior signage and environmental graphic design for the entrance to Ripley’s Believe It or Not! museum. Image shown is from Atlantic City “Ripley’s” Museum We are completely in favor of …

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The Best Wayfinding Systems are Intuitive, Not Obtrusive

From the point of view of patrons, the best wayfinding systems in a built environment are intuitive, not obtrusive. If patrons must take special notice of the function of wayfinding elements in a facility, then those elements are probably not serving those patrons as well as they could. Wayfinding systems are necessary in built environments …

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Women’s Hospitals Help Lead the Way in Breast Cancer Awareness

ASI has a long history of providing architectural signage and wayfnding solutions to hospitals and medical centers that promote Breast Cancer Awareness and treatment. One of our clients, the Riverview Hospital and Women’s Pavilion is dedicated to guiding and treating women as they journey through breast cancer treatment as well as a myriad of other health challenges. From the Riverview Website: “…when it …

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Comprehensive Architectural Wayfinding: Signage and Then Some

When many people think of wayfinding, they think of architectural signage. That’s all well and good; architectural signage is a vital part of the big picture of wayfinding. Architectural signage isn’t, however, the only part. Comprehensive wayfinding solutions that efficiently orient people in a built environment – is signage and then some. The big picture of …

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The Importance of Wayfinding Planning Committees for Hospitals

Medical Construction & Design’s (MCD) September/October 2011 edition featured a good wayfinding and signage article.  If you are a frequent reader of Conversations about Signage, you know that we have talked about the importance of a well-planned and easy to understand architectural signage and wayfinding program. Most healthcare facilities face unique challenges ranging from the construction …

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Great Ideas to Help Support the Fight Against Breast Cancer

We are at the mid-point on ASI’s campaign supporting the Susan G. Komen Passionately Pink for the Cure® and we are happy to report that donations are coming in from architectural firms and the design community as well as our vendors. As many of you know, the Susan G. Komen foundation supports life-saving research, education, …

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Enhancing Patient Experience through Good Healthcare Signage

We all know that healthcare facilities are faced with enormous challenges.  One prominent challenge related to our field of expertise is the proper implementation of a signage and wayfinding program. Healthcare facilities proved to be very challenging for signage programs due to facility expansion, departmental changes and interior renovations. Signage and Wayfinding Challenges: Lack of consistent terminology through …

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How Digital Signage Affects Everyday Life: Illustrated

We thought the information graphic shown below from DigitalSignageToday.com was worth sharing. It is a great visual representation of how pervasive digital signage has become in today’s marketplace. Digital Signage: It’s all around us [Infographic] Many thanks to Digital Signage Today for providing the graphic. We have also written about digital signage is increasingly working …

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Wayfinding Technology for Visually-Impaired People

For people who are blind or visually-impaired, wayfinding in built environments presents challenges. More and more, however, wayfinding technology for visually-impaired people is being developed that goes above and beyond simply modifying existing solutions. Rather, the new assistive technologies are based on the concept of asking what visually-impaired people need in order to facilitate wayfinding …

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Higher Grades for Digital Signage in Higher Education

There’s no question that from ASI’s experience in implementing digital signage projects, this technology is more than viable for all of the major market segments that we service.  However, digital signage in higher education institutions is gaining momentum quickly, perhaps because the needs of educational institutions are so incredibly diverse, and digital signage addresses these …

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