Monthly Archive: September 2012

There is Nothing Like the Real Thing

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Being that I live in Dallas, I was requested by our Operations Manager in New York to visit the Dallas location of one of her National Signage Accounts. The head office of this client is located up in New York City and the marketing department of the client together with our New York office selected …

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A Fresh Look at Architectural Signage and ASI


I came on board as Marketing Manager at ASI on August 1st. Prior to joining ASI I have focused on marketing directly to consumers. I have extensive experience with some of the top names in the restaurant industry as well as automotive repair and most recently I was in charge of advertising and promotion at …

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  Much is written in the Architectural Sign Industry about “modular signs”. Is this current frenzy really substantive or is it much ado about nothing? After reading many of the articles on the subject, and after thirty one years in the industry, I am still not sure what “modular signage” is. A recent article in …

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Universal Design Refers to Broad-Spectrum Ideas


Universal design refers to broad-spectrum ideas meant to produce buildings, products and environments that are inherently accessible to both people without disabilities and people with disabilities. The term “Universal design” was coined by the architect Ronald L. Mace to describe the concept of designing all products and the built environment to be aesthetic and usable to the greatest extent possible …

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