Monthly Archive: December 2012

What’s Your Definition of Architectural Signage?

Closeup of business people standing

Not long ago, I saw a question posed in one of the LinkedIn groups to which I belong.  The question, “How do you define Architectural signage?” This is a simple enough question. At ASI we use the term to define the segment of the signage industry that we serve and we sprinkle the term liberally …

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ASI Miami – Creativity, Commitment and Customer Focus

ship_drawings

My travels to visit ASI Affiliates in their offices throughout the U.S. continues as I learn about their business including what makes their markets and the way each affiliate handles business opportunities distinctive. The ASI Signage system consists of affiliates who are sign professionals each with unique customers, product demands and challenges. I’ve been amazed …

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