We Are The Champions My Friends


The Concept of Team

This week saw two teams progress to the Super Bowl. Two teams will fight it out for who is supreme in the world of football. All the experts look at these two teams, the San Francisco 49ers and the Baltimore Ravens, and provide great analysis on why they are there. It’s the quarterback, it’s the weather – all the variables are hypothesized over but ultimately, is it not, just like all great sports finals, isn’t it really about the concept of “Team”?. It’s really about all components of the whole firing on the same cylinders, coordinating and harmonizing as one.

The Whole Is Greater Than The Sum of The Parts

Relating this back to us, our business, isn’t it just the same? Think about the individual ASI Franchises. Unless the team is working in sync with each individual component giving their all the team cannot succeed. The goals set by management have to be common and well known. If project managers are not on the same page as production – if the sales team make commitments that the production schedule cannot meet, the organization will fail, or at the very least it will not optimize its potential. The whole is greater than the sum of the parts. It is all about team – just like the Super Bowl or World Series.

And from a more Global perspective, we can relate this back to the entire ASI Network and postulate that if all ASI Franchises work with the same goal in mind we will remain the most successful and certainly the “Super Bowl” champions of architectural signage. Our commitment as a group to quality, customer service, integrity and community must remain top of mind for all of us and we should remember that we are only as strong as our weakest link. We have been the leaders for over 45 years now and our uncompromising commitment to the goals espoused above will keep us firmly entrenched in that position for a long time to come.


– Selwyn Josset
VP Affiliate Services 

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