ASI, Los Angeles – The Hollywood Sign Isn’t Only Sign in LA

As I continue on my tour of the ASI system I recently spent two days in LA meeting with the staff at ASI, Los Angeles and photographing two of their recent installations. As the Marketing Manager at ASI getting out into the field is the only way to really build understanding of the products that we sell and the unique capabilities and challenges that our affiliates possess and tackle.

Complete Signage Solutions Reflecting Unique Environments and Client Needs

Peter and Laurie Rasmussen have been the ASI affiliates in Los Angeles for nearly 30 years. Peter, who is originally from Denmark, sees the benefits that ASI provides in Los Angeles as being able to create complete signage solutions that reflect the environments and unique needs of each client. Some view signage as a commodity; just come up with a set of specification that meets a need and put it out for bid to the lowest bidder.

Design Build Experts

The Rasmussens view signage as an extension of the architectural design of a building. Signage should compliment the uniqueness of a building along with the function of its use. There are many signage options available and the options can be customized to put each client’s optimal image forward. The Rasmussens take pride in providing their proven approach to complete Design Build solutions.

One cannot spend much time with the ASI, Los Angeles team without picking up on the sense of humor that permeates the team. Peter Rasmussen is a devotee of classic humor. Peter can often be heard reciting Art Buchwald, Garrison Keillor and Robin Williams.

Two Recently Completed Projects

While in Los Angeles I had the opportunity to photograph two of the ASI, LA’s recently installed projects that showcase the Rasmussens’ Design Build expertise: the prestigious California Institute of Technology in Pasadena and the Henry Mayo Memorial Hospital in Valencia.


To view additional photos that I took during my visit to the ASI, LA Office just click here.


John Selig
Marketing Manager

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