Monthly Archive: July 2017

WHAT DO WE REALLY DO?

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  WHAT DO WE REALLY DO? Signage is a word that is obviously pervasive in our industry as are words such as Wayfinding, Branding and so forth. We constantly debate, especially amongst ourselves, about what business are we really in. Is it Wayfinding, Branding, Signage, Communication, Graphics and so on. If you were challenged with …

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