Category Archive: Uncategorized



  WHAT DO WE REALLY DO? Signage is a word that is obviously pervasive in our industry as are words such as Wayfinding, Branding and so forth. We constantly debate, especially amongst ourselves, about what business are we really in. Is it Wayfinding, Branding, Signage, Communication, Graphics and so on. If you were challenged with …

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Proprietary Technology

ASI has developed a palette of proprietary technologies to help facilitate an easy process for our clients. View the video to learn more about these digital assets.

BOA Winners

Winner of Bloom Award (Overall Best of ASI) and Best Complete Solution University of Iowa Hancher Auditorium, Iowa City, IA Hancher Auditorium, the premier performing arts venue in Eastern Iowa, was destroyed in 2008 in a historic 100-year flood. The new home for this premier performing arts center opened in September 2016 with a highly …

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ADA Signage

The ASI Team has extensive experience consulting clients on compliance with the Americans with Disabilities Act. As such, we often receive inquiries for clarification on ADA and accessibility standards for signage.  

Illuminate the ASI Difference

See how ASI’s more than 50 years of experience and expertise in illuminated signage can help you light the way to your Brand.  


SignPlan™, ASI’s proven approach to managing signage and branding programs from conception to completion

Never Stop Wayfinding…Do it for Your Hippocampus!

    Over the course of my twelve years teaching within the signage industry, I have had the pleasure of learning many things about architectural signage including the thought, innovation, materials, design and craftsmanship that goes into producing beautiful yet functional signage solutions. For example, I learned and subsequently developed and taught topics related to …

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Graphic Design in Signage – who would have thunk it?


When I studied for my Associates Degree in Graphic Design I did not give much thought to the reality of what I would do with it once I graduated. Of course, I had dreams and aspirations of wonderful and weird graphics designs that I would achieve but which forum they would appear in, I had …

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Computerized Vinyl Cutting


Computerized Vinyl Cutting or The Past Shape of the Future I first glimpsed the future of the sign industry after climbing into the back of a van sometime during the summer of 1983. I was a new Design Director in Bay Area, at the time. The local sign supply house brought a new Gerber-IVB over, …

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Navigating the Gray Areas of ADA Signage

This year, the Americans with Disabilities Act celebrates 26 years of ensuring that disabled individuals have the opportunity to enjoy their independence and fully participate and achieve in all facets of society.  On, which is the U.S. Department of Justice’s website dedicated to educating the public about the ADA and related activities, check out …

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