Tag Archive: brand identity

Branding Through Architectural Signage for Built Environments

By its nature, architectural signage plays an important role in branding built environments because architectural signage serves as the conduit to integrate brand identity into the overall architectural design of the facility. However, figuring out how to present a tenant’s brand identity through architectural signage can be challenging because the tenant’s brand may not always …

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Why Good Design and Quality Exterior Architectural Signage Makes a Positive Impact for Businesses

Published by ISA on signs.org, the quickest, easiest and most economical way to attract new customers is with quality exterior signage. In fact, architectural signage attracted half of the start-up businesses’ new customers – more than any other form of advertising the businesses used and even more than word-of-mouth referrals. While most business owners do …

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