Tag Archive: branding

Building Your Brand with Solar Signage

womans-hospital-solar-sign-day

    Brands gain prestige when they reduce their dependence on energy sources that release greenhouse gas emissions. Our last blog post discussed the exponential growth of solar energy as a renewable power source and the viability for its use in the United States. This post explores how solar energy can be harnessed to power …

Continue reading »

Don’t Scrimp on Signage When Building Your Brand

Brand Edited Revised 042914

Architectural signage plays a number of critical roles for your organization. Wayfinding is an obvious role as properly designed and deployed signage assists customers, visitors, suppliers and others get from point A to point B at your facility as effortlessly as possible while eliminating the need to ask others for directions. Equally important signage should …

Continue reading »

Branding: The Silent Partner, Part IV

In the final post of this series, Branding: The Silent Partner, we’ll look at how facility administrators and managers can leverage signage to promote a hospital’s brand. We’ve already examined how signage can function in a hospital as a brand promoter in the minds of patients, visitors and guests, and nurses and doctors. Perspective is …

Continue reading »

Branding: The Silent Partner, Part III

In this series, Branding: The Silent Partner, we’ve been examining ways in which well-designed architectural signage can function as a brand promoter. To illustrate different perspectives by which this can happen, we’ve used a hospital as our example. Hospital signage can promote the facility’s brand to all people who interact with the hospital, but this …

Continue reading »

Branding: the Silent Partner, Part I

When people think of architectural signage, they mainly think of it as a means of implementing a wayfinding solution for a facility. Yes, one of the crucial roles of architectural — whether it is interior signage, ADA signage, exterior signage or digital signage — is to be the end result of a wayfinding solution.  However, …

Continue reading »

Get Adobe Flash player